The launch of PROTON's new Research and Development facility has contributed a most critical activity to the company; innovation in design and creative engineering methods. Consumers can now expect Proton to deliver more unique, stylish and attractively priced cars. The new Proton branding system is a critical milestone in our continued commitment to realise our vision. Building a brand globally requires PROTON to consistently manage all points of contact with many audiences and ensure that they are in harmony with the overall vision.