This summer, on 16th July, Proton Cars (UK) Ltd begin a nationwide tour which brings the Cars to the People - a UK first for the Malaysian car manufacturer.
Proton's new 30ft exhibition unit will visit a total of 16 locations in just 12 weeks with a Proton GEN-2, Lotus Elise and an MV Agusta motorbike supporting the roadshow. Towards the end of August there will be a chance to sneak a peek at the brand new 5 door city car, the Proton Savvy, which has an anticipated UK launch date of September or October this year.
Simon Park, General Manager Sales and Marketing said,
"This event represents a significant investment for Proton Cars and highlights our commitment to raising brand awareness for our dealers across the UK. Cars to the People presents an excellent opportunity to put our cars in front of over one million people and will reinforce our growing position in the marketplace."