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Proton's Cars To The People tour sets off to Sheffield

25 Jul 2005

Proton Cars (UK) Ltd will visit Sheffield, Fargate Street from 25th - 28th July and the Meadowhall Motorshow from 30th - 31st July.

Visitors to the Proton stand will see Proton's new 30ft exhibition unit on its nationwide tour - a UK first for the Malaysian manufacturer. The unit will display the GEN-2, the first model of a new generation of Lotus inspired cars from Proton and a Lotus Elise sports car and an MV Agusta superbike will also be on show at the events. Later in the year, Proton will be introducing its new 5 door supermini, the Savvy, at other events.

Proton is quite literally taking their Cars to the People and are giving visitors a chance to step inside the cars, pop open the bonnet and boot and generally have a good look around.

At the Meadowhall Motorshow the Impian saloon and the popular two door pickup, the Jumbuck will also be on show. The GEN-2 and the Jumbuck will be available for test drives at the motorshow, giving visitors the chance to experience the vehicles first hand.

Visitors to the event can enter the free prize draw to win a brand new top of the range GEN-2 1.6 GSX with metallic paint (worth over £11,000) by simply registering their details on the Proton stand. The GEN-2 1.6 GSX has four airbags, remote central locking and engine immobiliser, ABS, climate control, leather seats, alloy wheels, a Blaupunkt radio/ CD player with a 10-CD changer and much more.

The Proton stand will also be stacked with free giveaway goodies for children and the young at heart.

Visitors will be able to visit the Proton stand at Sheffield Fargate Street from 25th July - 28th July and it will be open everyday from 9am until 5pm. The Meadowhall Motorshow from 30th - 31st July will be open from 9am - 7pm on Saturday and from 11am -5pm on Sunday.

For those unable to come to the event, the full Proton range can be viewed and driven at the local Proton dealer N.R Bates & Son, who can be found at 535 Richmond Road, Intake in Sheffield; telephone 0114 239 6736.

Proton - Background Information

Proton : Perusahaan Otomobil Nasional Berhad.

  • 1983: Proton is incorporated to manufacture assemble and sell motor vehicles and related products
  • 1987: Proton Cars (UK) Ltd begins trading in the UK
  • 1989: Commences import of Proton vehicles with the Proton MPI.
  • 1996: Proton acquires a share in Group Lotus Plc
  • 2000 - Proton Satria GTi launches in UK - the first collaboration between Proton and Lotus
  • 2001: The Impian was launched at Silverstone
  • 2003: Proton's stake in Lotus increases to 100%
  • 2003 - Proton undertake a 3-year shirt sponsorship of Norwich City Football Club
  • 2004: Proton signs an agreement with the superbike brand MV Agusta group and takes a controlling interest in the Italian motorbike manufacturer
  • 2004: The GEN-2 is launched in the UK. Proton combines the sporting heritage of Lotus with its own strengths to create the GEN-2.
  • 2005: In Sept/ Oct this year Proton anticipates the UK launch of the Proton Savvy, a five door city car.
  • 2005: Power and Control brand message is launched. The power behind Proton comes in the form of the newly developed CAMPRO engine, available in GEN-2 models, designed in collaboration with Lotus Engineering. The classleading expertise of Lotus engineers in ride and handling technology brings superb control to every new Proton sold today.
  • 2006: Proton will launch a three door supermini.


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Proton Cars (UK) Limited | Registered Office: 1-3 Crowley Way, Avonmouth, Bristol, BS11 9YR
Registered in England No: 1857505