Simon Park, General Manager of Sales and Marketing at Proton, said "We are exceptionally pleased with sales in this first quarter of 2006 given the comparative size of our network compared to our competitors. The next two quarters will see a continued focus on our dealer recruitment strategy as we look to appoint new dealers to strengthen and expand our network."
To ensure sales continue to increase, Proton have planned a five-week television campaign starting in late April and concentrating on ITV1, which will be supported by national press throughout April and May together with a 6-sheet billboard campaign over the Easter holiday period.
To support this marketing activity, Proton have the following offers available on its range:
Customers who purchase their vehicle through Proton Finance can drive away a GEN-2 with 0% finance or a £1 deposit, opt for a free leather interior AND get 12 months free servicing. These offers are valid until 30th June 2006. Also available is the GEN-2 1.6 SX which has free metallic paint and a 10-CD stackers as well as limited edition leather seats.
The successful £1 deposit offer continues on all Savvy, Impian and Jumbuck models until 30th June 2006.