The move is designed to support dealers and customers by improving the speed of delivery and quality. The new facility, which includes a full technical workshop and paint shop, will enable Proton to prepare and store vehicles ready for next-day despatch as well as producing Limited Edition vehicles and offering retail-prepared used cars to the highest standard.
These actions serve to enhance Proton’s reputation as one of the best value small franchises available. With exceptionally low start up costs, minimal running costs and good margins, the Proton franchise generates realistic achievable income for either an existing franchise or a small independent dealership.
Brian Machin, Sales Manager at Ryders of Warrington, is impressed with the new service; "We ordered three Proton GEN-2s last Friday and received them the following Tuesday, which is a superb delivery time. More importantly, the presentation and finish of the cars was excellent".
The 4.5 acre site comprises of 100,000 sq. feet of storage which can accommodate up to 250 vehicles under cover plus 14 acres of additional parking nearby. There is also an on-site training centre, which provides new and existing Proton dealers with technical, product and sales training. In addition, Proton Cars (UK) have awarded a new contract to CPR transporters, which so far has reduced the time from order to delivery by an average of 2-3 days.
According to Brian Collier, MD of Proton Cars (UK), the new PDI centre will significantly improve the quality of service to Proton dealers; "This is a huge investment designed to bring benefits to our network. The new facility will improve our already high dealer support operation by reducing delivery times and costs for dealers as well as supporting our sales plans for the coming year."
For more information, please call the press office on 0117 938 6352 or email [email protected].