Proton Cars are proud to launch a new network of websites; each focused on a Proton dealership to highlight local news, events and contact details that compliment the existing national coverage found on proton.co.uk.
Simon Park, Proton Cars (UK)’s general manager for sales & marketing said "The core Proton website (proton.co.uk) was redesigned in 2007 and since its re-launch has been successful in generating brochure and test drive enquiries. However it is key that we have a local presence as well as national."
"People searching for a new car will search to find a car they like within their area; we understand that our customers like dealing with a local sales team who can offer a personal service and the new dealer sites reflect this."
The sites were developed by a partnership of Xcetra Media and itineris, whose i.content® system has helped to tailor the sites to each dealer’s strengths; rather than employing a ‘one size fits all’ approach which some competitors favour.
Matt Horsup from itineris said "Proton dealerships around the UK manage their own websites, but as many dealers operate several franchises from one site, their websites can be extremely confusing for customers and often don’t contribute to the Proton brand."
Jake Xu from Xcetra Media added "We were able to address Proton’s very specific requirements, offering both creative and technical solutions which focused on adding to the brand but also benefiting dealers at a local level."
The sites will now be backed by a series of local pay per click campaigns to make sure that local buyers can easily find their local Proton Cars supplier. To find your local dealer and their site search here.
For more information on the range of services available from itineris please call 0870 458 2775 or visit www.itineris.co.uk.
For details about Xcetra Media please call 01225 350706 or visit www.xcetramedia.com.