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Proton Cars (UK) Ltd will visit Hastings as part of their Cars to the People tour in August

29 Jul 2005

Proton Cars (UK) Ltd will visit Hastings as part of their Cars to the People tour in August.

Visitors to the Proton stand will see Proton's new 30ft exhibition unit on its nationwide tour - a UK first for the Malaysian manufacturer. The unit will display the GEN-2, the first model of a new generation of Lotus inspired cars from Proton. A Lotus Elise sports car and an MV Agusta motorbike will also be on show at the event to complete the Proton family of brands.

Later in the year, Proton will be introducing its new 5 door supermini, the Savvy, at other events. Proton is quite literally taking their 'Cars to the People' and are giving visitors a chance to step inside, pop open the bonnet and boot and take a good look around the cars. Visitors to the event can enter the free prize draw to win a brand new GEN-2 1.6 GSX with metallic paint (worth over £11,000) by simply registering their details on the Proton stand. The GEN-2 1.6 GSX has four airbags, remote central locking and engine immobiliser, ABS, climate control, leather seats, alloy wheels, a Blaupunkt radio/ CD player with a 10-CD changer and much more.

The Proton stand will also be stacked with free giveaway goodies for children and the young at heart.

Visitors will be able to visit the Proton stand on 9th, 10th, 12th and 13th August from 9am -5pm.

For those unable to come to the event, the full Proton range can be viewed and driven at Proton's local dealer; Ashdene Garage, London Road A21, Hurst Green, Nr Hastings Tel: 01580 862000.

Proton - Background Information

Proton : Perusahaan Otomobil Nasional Berhad.

1983: Proton is incorporated to manufacture assemble and sell motor vehicles and related products

1987: Proton Cars (UK) Ltd begins trading in the UK

1989: Commences import of Proton vehicles with the Proton MPI.

1996: Proton acquires a share in Group Lotus Plc

2000 - Proton Satria GTi launches in UK - the first collaboration between Proton and Lotus

2001: The Impian was launched at Silverstone

2003: Proton's stake in Lotus increases to 100%

2003 - Proton undertake a 3-year shirt sponsorship of Norwich City Football Club

2004: Proton signs an agreement with the superbike brand MV Agusta group and takes a controlling interest in the Italian motorbike manufacturer

2004: The GEN-2 is launched in the UK. Proton combines the sporting heritage of Lotus with its own strengths to create the GEN-2.

2005: In Sept/ Oct this year Proton anticipates the UK launch of the Proton Savvy, a five door city car.

2005: Power and Control brand message is launched. The power behind Proton comes in the form of the newly developed CAMPRO engine, available in GEN-2 models, designed in collaboration with Lotus Engineering. The class leading expertise of Lotus engineers in ride and handling technology brings superb control to every new Proton sold today.

2006: Proton will launch a three door supermini.

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Proton Cars (UK) Limited | Registered Office: 1-3 Crowley Way, Avonmouth, Bristol, BS11 9YR
Registered in England No: 1857505